The Boy Scouts of America announced on Wednesday that the 108-year-old organization is changing its name to the more gender-neutral sounding ‘Scouts BSA’ after it began allowing girls to join.
The announcement was made during the unveiling of the new ‘Scout Me In’ campaign that features girls, as well as boys, in its iconic Cub Scout program for the first time.
“Cub Scouts is a lot of fun, and now it’s available to all kids,” said Stephen Medlicott, National Marketing Group Director of Boy Scouts of America. “That’s why we love ‘Scout Me In’ – because it speaks to girls and boys and tells them, ‘This is for you. We want you to join!’”
Since announcing its decision to welcome girls into Scouting, more than 3,000 girls across the nation have already enrolled in the BSA’s Early Adopter Program and are participating in Cub Scouts ahead of the full launch later this year.
“As we enter a new era for our organization, it is important that all youth can see themselves in Scouting in every way possible. That is why it is important that the name for our Scouting program for older youth remain consistent with the single name approach used for the Cub Scouts,” said Michael Surbaugh, Chief Scout Executive of the Boy Scouts of America.
“Starting in February 2019, the name of the older youth program will be ‘Scouts BSA,’ and the name of our iconic organization will continue to be Boy Scouts of America.”