Stephen King’s creepy clown “IT” in the form of “Pennywise the Dancing Clown” along with 1980s-themed costumes from Netflix’s hit series “Stranger Things” are expected to top the 2019 Halloween costume trends for teens and adults along with the perennial children’s favorites such as Spider-Man, Batman, MARVEL Avengers superheroes, and Disney princesses, according to Halloween costume trend data compiled by Google and the National Retail Federation.
After a series of creepy clown sightings across the U.S. in 2016 which was heavily covered by the media that created low-level public hysteria followed by legal push-back in some communities, there now seems to be an second revival of interest in creepy clown costumes after the movie release of IT: Chapter One in 2017 and IT: Chapter Two in 2019.
According to Google’s “Freight Geist” search trends, Stephen King’s creepy clown “IT” is the #1 most-searched Halloween costume in 2019.
Stranger Things costumes for the female character Eleven are in popular demand for pre-teen and teenage girls, which usually consists of either a 1980’s romper or dress along with knee-high or calf-high 1980’s style socks.
For boys, it’s a “Camp Nowhere” shirt and cap.
For both boys and girls, there is the fictional “Scoops Ahoy” costume which is modeled after the Nabisco’s Chips Ahoy! sailor.
Fortnite returned as one of the most searched Halloween costumes, but “IT” is scaring ITs way up to the top of the most searched Halloween costumes in the U.S., according to Google.
The Wizard of Oz
The Powerpuff Girls
A National Retail Federation survey found 3.1 million children plan to dress up as their favorite princess, 2.4 million as their favorite superhero, 2 million as Spider-Man, 1.5 million as an Avengers character other than Spider-Man and 1.4 million as Batman.
Princess – 7.9 percent
Superhero – 6 percent
Spider-Man – 5.2 percent
Avengers character (excluding Spider-Man) – 3.9 percent
Batman – 3.5 percent
Witch – 3.3 percent
Ghost – 2.8 percent
Vampire – 2.2 percent
Frozen (Elsa, Anna) – 2.2 percent
Pirate – 2.1 percent
Online search remains the top source of Halloween inspiration, cited by 35 percent of consumers surveyed by the National Retail Federation, followed by browsing in stores at 28 percent, and ideas from friends and family at 20 percent.
Inspiration from social media has increased across several platforms since 2015. Pinterest was cited by 18 percent, up from 13 percent in 2015; 14 percent cited both YouTube (up from 8 percent) and Instagram (up from 7 percent).