Small Business Saturday, which comes after Black Friday, will take place on November 28 during Thanksgiving weekend.

In 2020, Small Business Saturday is an important part of the holiday season for small merchants as they work to recover from the economic impact of the COVID-19 pandemic.

To search for participating Small Business Saturday merchants in Florida, visit the American Express / Google search map.

In 2019, an estimated 110 million people participated in Small Business Saturday, and sales hit a record high with an estimated $19.6 billion in reported spending2.

Initially founded in 2010 by American Express in response to the Great Recession, Small Business Saturday has evolved into a year-round global Shop Small campaign to support small merchants, and earlier this year, American Express helped jumpstart spending at small businesses by committing more than $200 million through the company’s largest-ever global Shop Small campaign3.

“Small Business Saturday is an important part of our global Shop Small campaign, and small businesses need our support more than ever as they continue to navigate the effects of COVID-19,” said Elizabeth Rutledge, Chief Marketing Officer, American Express.

“We know 88% of U.S. consumers feel a personal commitment to support small businesses in the wake of the pandemic. Whether online, curbside or safely in store, we’re reminding consumers that they can help make an impact by shopping small and sharing their favorite small businesses on social media all holiday season long.”

Consumers can help small businesses simply by sharing on social media

To mobilize the power of social media heading into this year’s Small Business Saturday and all holiday season long, American Express invites consumers to Shop Small at their favorite small merchants – both in-store and online – and share their support on social media.

Simply tag the small merchants that you shop at on social media and share what you love about them – from a favorite product to the great service they provide – it can really go a long way to support a small business this holiday season.

According to a recent study, shoppers want to do their part to support small businesses this holiday season – 75% will Shop Small because they want to support their favorite local shops and restaurants during this challenging time, and 42% said they supported a small business on social media.

The study also reveals that the effects of COVID-19 have sparked feelings of deep responsibility among consumers to support the places they love this Small Business Saturday and beyond.

A large majority of consumers (88%) feel a personal commitment to support small businesses in the wake of the pandemic and in a divided year, 95% of Americans agree that supporting small businesses unites their community.