For the first time in nearly a decade, Kentucky Fried Chicken® is bringing back a menu item with a cult following like none other, the KFC Double Down Sandwich.
The KFC Double Down drops at KFC restaurants nationwide on Monday, March 6 for only four weeks.
The iconic bun-less sandwich features two of KFC’s Extra Crispy, 100 percent white meat filets, two slices of cheese, two pieces of crispy, hickory-smoked bacon, with either the Colonel’s real mayo or spicy sauce.
KFC originally debuted the Double Down in 2010, selling more than 10 million sandwiches in the first month and due to much hype and fanfare, the brand brought it back in April of 2014.
“The Double Down is one of the most buzzworthy fast food menu items ever,” said Nick Chavez, CMO, KFC U.S. “After nearly a decade of people begging for its return, we’re embracing the chaos, bringing back our most iconic sandwich ever for just four weeks.”
For years, the fried chicken chain has been listening to fans clamoring for the return of the Double Down, making their voices heard via passionate petitions and across social media, and KFC is answering the call.
On Sunday, March 5, KFC will host a Double Down Drop, allowing select fans early access to get a first taste one day before the rest of the country.
Signups via www.kfcdoubledowndrop.com will open on March 2. Double Down enthusiasts will need to act fast because the pre-order is only available on a first-come, first-served basis to the first 2,014 consumers – a nod to when the Double Down was last offered on KFC U.S. menus.
In addition to the Double Down Drop, KFC is also rewarding a select group of eager Double Down superfans with custom merch to don while they’re enjoying that long-awaited Double Down.
Open to legal residents of 50 US/DC, who are 18 years of age or older. Begins 9:00am ET on March 2, 2023; ends 11:59pm ET on March 4, 2023 or when 2,014 participants are confirmed. Void where prohibited. For Terms and Conditions, visit www.kfcdoubledowndrop.com.